This program combines the disciplines of economics and marketing to equip students with the skills to understand and apply economic theory to real world problems specifically in understanding consumer and firm behavior as the basis for formulating marketing strategies. With the economics of choice as the underlying principle, students under this program will also learn skills as well as formulate strategies required in carrying out effective marketing practice.

  • Various positions in the advertising and promotions, public relations, brand management/category management, or marketing services departments.
  • Career options in the corporate world or academe