This program combines the disciplines of financial economics and marketing to equip students with the skills to apply economic theory to real world problems specifically in understanding financial markets and financial decision-making and consumer and firm behavior as the basis for formulating marketing strategies. The program prepares students for a career in financial analysis and/or marketing management.

  • Various positions in the advertising and promotions, public relations, brand management/category management, or marketing services departments.
  • Career options in the corporate world or academe