This program combines the disciplines of economics and marketing to equip students with the skills to understand and apply economic theory to real world problems specifically in the area of development policy. With the economics of choice as the underlying principle of importance, students under this program will also learn skills required in carrying out effective marketing practice.

  • Various positions in the advertising and promotions, public relations, brand management/category management, or marketing services departments.
  • Career options in the corporate world or academe